OST® Retail

OST has provided us a fully integrated, end-to-end retail system that manages every aspect of retail operations - from procurement right through to store sales. With full visibility we understand our customers better, and everyone makes smarter decisions.

OST Retail solutions are designed for the critical operations that drive successful retailing today, while enabling the innovative scenarios of tomorrow to keep up with rapidly changing consumer behaviour.

Drive your business across channels, locally or globally, with technology and features that are powerful and very easy to use. Manage multiple channels seamlessly to achieve unprecedented customer centricity while also being able to create compelling customer engagement and loyalty scenarios.

At OST we are passionate and savvy about fashion

We have in-depth understanding of all aspects of retail business, with specialist expertise built over two decades of experience working with fashion chains, including Apparel, Footwear, Jewellery, Lingerie, Swimwear, Accessories and Cosmetics.

We are in touch with the latest fashion industry trends, and provide relevant, forward-thinking strategic advice to improve management and operational processes, exceed the expectations of customers, and out-smart competitors.

Focused on key business outcomes, we develop tailored solutions to meet fashion retailers’ specific needs. Our solutions reduce complexity and allow increased focus on connecting with customers and empowering employees across all channels.

End-to-end Retail Solutions

"With a single integrated system that gives us real-time information, we can plan, source and deliver the right product at the right time to the right location, which reflects positively on our bottom line." Albert Bensimon Executive Director, Transworld

With one integrated, end-to-end retail solution, we help you deliver seamless, captivating customer interactions and track stock and resources in real-time through every channel — in-store, at head office, online and on mobile devices. Functions include:

  • Point of Sale (POS)
  • Merchandise Planning
  • Finance
  • Warehousing/Logistics
  • Business Intelligence/Reporting
  • e-Commerce
  • Contact Centre
  • Marketing
  • Social
  • Sales Force Automation

These capabilities can be implemented as a comprehensive end-to-end solution or as individual business functions to complement existing technologies, allowing you to design a solution that suits your unique business needs.

“With so much of the shopping path to purchase being influenced by digital, POS is no longer enough. In fact, the transaction is rapidly becoming the least important part of what happens in the store.” 2

Mobile and Social Solutions

Mobile solutions enable retailers to quickly respond to customer enquiries, make the checkout experience faster, and ensure that merchandise is stored and distributed most efficiently to replenish stores and fulfil customer orders.

Through digital, mobile and social channels you can deliver a seamless shopping experience, tap into customers’ spontaneous buying behaviour and delight them with personalised offerings.

eCommerce and Social Media integration provides retailers with an opportunity to engage and connect with their customers on their terms, while offering an integrated and end-to-end omni-channel shopping experience.

Enhancements let retailers extend services to their customers, for example, allowing them to connect with friends and followers who also share purchasing intentions and preferences on Facebook, Twitter, and Pinterest.

See more about eCommerce and Social Media integration

“Up to 71% of Australian shoppers have engaged with a brand using digital devices before they arrive at the store.1 Consumers who use digital while they shop are 30% more likely to spend more in-store, and convert at a 20% higher rate compared to those who do not use such devices.” 2

Loyalty Management

Our Loyalty Management Solution encourages your customers to develop and reinforce a positive, strong relationship with your brand. Based on the Microsoft Dynamics CRM platform, the solution is tailored for retail businesses, providing the ability to make your loyalty programs part of your marketing strategy, with focus on creating increased opportunities for customer engagement and building greater brand advocacy.

Advanced functionality helps your marketing team to manage customer and sales data and marketing analytics develop loyalty programs that will connect your customers with better value offerings.

“With so much of the shopping path to purchase being influenced by digital, POS is no longer enough. The transaction is rapidly becoming the least important part of what happens in the store.” 2


Clienteling involves forming personal relationships with clients based on their habits and preferences. For retailers, clienteling is a business process which identifies, nurtures and protects their most valuable clients, resulting in gains that provide a significant impact on overall profit.

Clienteling provides the technology tools to establish a one-to-one relationship with premium high value customers that is highly personalised in product, service and outreach, developing increased customer satisfaction and brand loyalty.

See more about Clienteling

Customer Analytics

OST Customer Analytics is a packaged solution that employs cutting-edge sensing technologies, including facial detection and analysis software. It allows the counting of the traffic flows, the segmentation of consumers (by age and gender) and the flexible measurement of their behaviour in the POS (reaction to marketing stimuli, permanence time, purchase rate, etc.)

With our technology, retailers can monitor and measure:
  • Unique visitor head counts
    How many customers enter my shop?
  • Identification of gender and age of a monitored person
    Who are my potential customers?
  • Attention capture time
    Time a customer is attracted by something
  • Direction of attention
    What are my potential customers doing in my shop? What are the most visited areas?
  • Conversion rates
    How many customers, once entered, do effectively buy? How efficient is my shop?

See more about Customer Analytics

Strategic Marketing Support

We can assist you to achieve increased sales from existing customers, and gain market share from competitors. We can help with development of your marketing strategies, including omni-channel customer engagement strategies and loyalty programs, and with recommendations for implementation of powerful system tools to deliver and manage them effectively.

Customers’ needs and wants change continually, with changes in their preferences, lifecycle, lifestyle and also market trends. We can help you understand your customers better by assisting your business to effectively collect customer information, communicate with customers, build and reinforce your brand, and monitor customer purchase preferences and patterns.

Our Partnerships

OST has strong, long-term relationships with partners such as Microsoft and Cisco, world leaders in delivering solutions for businesses and industry.

By partnering with global companies such as Microsoft, Cisco and IBM we deliver complete retail solutions to our clients. Powered by Microsoft Dynamics, OST Retail delivers powerful, role-tailored, cross channel scenarios seamlessly through a modern, unified technology offering. This reduces complexity for retailers, allowing them to focus on what matters most: empowering their employees to drive productivity and deliver the personalised customer service that differentiates in today’s marketplace.

  • 1. Deliotte Digital Report 2015, ‘Navigating the New Digital Divide’, Digital Influence in Australian Retail.
  • 2. Benchmark Report 2015, Kilcourse B and Rowen S., ‘Commerce Convergence: Closing the Gap Between Online and In-Store’.