Customer Relationship Management (CRM)

Customer relationship management

When effectively implemented, Customer Relationship Management (CRM) can increase sales and marketing efficiency. CRM is a hybrid business solution that optimises business intelligence, social insights and other key customer relationship matters to enable strategic marketing and campaign management, and advanced business development. It provides seamless data sharing about customers between multiple people within your organisation, with the result of providing customers with a more professional interaction with your business.

The value that your business generates, including the sales and profits it makes, depends on people and their relationships. CRM combines a powerful set of tools, apps, and platforms to capture these and enables you to simplify your processes. The CRM system can be provided through the cloud or on premise, depending on your business requirements. As your organisation becomes more successful, the CRM is also scalable to manage further complexities as you gain more customers or need more employees.

The CRM system enables easy viewing of everything from customer leads and sales opportunities to customer accounts, activity and mobile sales relationships, to provide your organisation with easy collaboration and rapid decision-making. Store and leverage data and analytics for the big picture on your business from many angles. Or drill down into the CRM system’s features and tools specifically for sales, service, marketing, and social intelligence.

Microsoft Dynamics CRM offers a full range of software with product integration for Office 365, Power BI, Yammer, Lync, Skype and many other social conferencing systems that employees, customers, and business partners already use.

Talk to us today to find out more about how CRM can benefit your business.