As an Australian retailer, you know that online consumer activity is influencing your in-store sales – but do you really know how, and by how much? Are digital purchases cannibalising your physical store sales? Not necessarily.
Two thirds of Australian retail customers are interacting with brands online and know what they want to buy before they shop in-store. But many retailers are not aware of what customers want until they arrive at the store – which is often far too late.
Many retailers are aware that their disparate systems are stopping them from taking advantage of market opportunities and therefore impeding business growth, however they are slow to implement new technology to solve their problems and deliver expected services in line with latest customer demands.